Contact enrichment automation
Growth Marketing, Upscale AI
Our sales team was manually guessing emails from LinkedIn URLs for cold outreach: slow, error-prone, and a bottleneck sitting right in the middle of the funnel. I built an automation that takes a submitted LinkedIn URL, enriches the contact through Clay, and pushes the result straight into Slack and HubSpot, turning a manual lookup into a near-instant, notification-driven flow the whole team could see and trust.
How it works
- Submit a LinkedIn URL via Google Sheets
- Clay receives it through a webhook
- Clay enriches the contact
- Clay sends a Slack message with the enriched details
- The info is logged to a spreadsheet
- Zapier syncs the new rows into HubSpot
Tools